Fully integrated sponsorship and webdrive campaign to help launch brand new Swap Force toys and game
Activision Skylanders came to us in 2013 to help launch their brand new Swap Force toys and game with a fully integrated sponsorship and webdrive campaign.
To launch new toys and game.
Sponsorship of Laughternoons on Cartoon Network. TMi created 2 brand new sponsorship idents introducing the new characters, adding to the range of idents produced in 2013. To help build upon the partnership, we refreshed the webdrive campaign, adding brand new characters to the on air and online elements and enhancing the online game further. The campaign launched on the 17th February, the first day of half term, with sponsorship of Laughternoons on Cartoon Network running until the end of June.
Online Microsite received over 77,000 page views and the popular competition received over 10,000 entries!
The campaign was a roaring success with amazing engagement with microsite and game (and a whopping 12,000+ entries!). The product has been a runaway success, with Swap Force becoming THE toy and game that kids want to get their hands on.