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CASE STUDY: Andrex Red Nose Day 2007

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Help Kimberly-Clark raise £500k for Comic Relief as part of an integrated campaign between Andrex and Kleenex.
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What was the Challenge / Background of the Campaign?

Engaging both Andrex and Kleenex consumers with different brand propositions but one cause related platform, Comic Relief, was a challenge. Naturally, the overwhelming response from consumer research was a Red Nose Day Puppy! Kleenex? Well what else but Blow a £1 for Comic Relief. Find out more...

What was the Campaign Objective?

Raise over £500,000 for Comic Relief. Engage consumers with the brand first and the cause second.
Reference: 6227 // Posted: 19.04.10

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details260,000 people redeemed
All adultsBoth
All
ABC1
C2
DE
Main Shopper
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSALES PROMOTION
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