We were tasked with driving ROI efficiencies through data management and dynamic creative.
AMS acquired the Ascot's business in 2015, with a clear KPI to drive sell out attendance and increased revenue through upselling, whilst driving cost efficiencies in ROI.
Traditional medium broadcast channels, cross channel partnerships, digital display, VOD, Social & Search were used to drive users through the purchase funnel. Ascot already had a rich volume of highly engaging content & engaged audiences across their owned channels. By implementing a DMP & introducing dynamic creative within retargeting we continued to grow efficiencies in digital. We devised a method of on boarding organic social traffic without having to pay for adserving. This enabled us to utilise a rich source of engaged prospects without incurring additional costs.
"Consummate media professionals one and all. AMS has proven itself to be an invaluable partner in helping us to realise our business ambitions" Anna Bishop, Ascot Racecourse Ltd.