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CASE STUDY: Getting a guaranteed & unique ROI on marketing

Provided by Astus UK Limited
Astus barter media for car companies. We then guarantee to buy cars direct from the client at on the road prices - a unique ROI.

What was the Challenge / Background of the Campaign?

Deal example:One of our clients had a number of un-sold cars which were soon to be superseded by a new model launch. If the client sold these through their usual channels they would have been forced to heavily discount them. The car client was able to barter their media campaign for the new models through Astus, knowing that we would buy the cars for the full price in cash. We are able to do this by creating a margin when we barter with the media owners. We pass on this margin to our client by purchasing strategically selected cars from them - first line or old models Find out more...

What was the Campaign Objective?

To create an effective cash ROI on the marketing campaign for the launch of a new car. The car client needed to know how much ROI they would receive from our purchase of the unsold models. Astus are able to guarantee this as soon as we have agreed the deal with the media owners from our side. We were able to barter a mix of outdoor, press and online for this client. Cars are traded on to a selection media owners and clients who have not owned that brand before.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsThe media bartered was a mix of outdoor, press & online
25 - 34
35 - 44
Both
ABC1
C2
NATIONAL PRESS
ONLINE
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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