Toucan created a campaign which was in keeping with Tracklements quintessentially British brand values.
This was Tracklements first ever promotional activity. The objectives were to increase sales and strong standout on shelf.
The main objectives of the campaign were to increase sales, create strong standout on shelf and encourage trial through a uniquely positioned campaign for Tracklements first ever promotional activity.
Toucan created a campaign which was in keeping with Tracklements quintessentially British brand values. The tracklements £10,000 tombola, complete with raffle ticket style labels on the jars, offered over 200 prizes to be won. Entry was via the campaign microsite, featuring a spinning tombola and sound effects from a traditional British fete.
The results for the campaign were fantastic, Sales of Tracklements in Waitrose rose by 17% YoY and 64% of new sales were from consumers that were new for the brand.
The campaign was brilliant, the campaign met all of the set objectives of great shelf standout whilst complementing the brand's visual equities perfectly.