Sampling Opportunity: Peer to Peer Sampling & Spreading the Word

Provided by Get in the Loop/Humanise
Opportunity for FMCG brands to target consumers, UK wide or in specific areas through trusted trial and recommendation

Tell us about the Opportunity / What is it?

Getting your products into the hands, minds and conversations of your target audience, reducing sampling wastage by offering a targeted approach. Recruiting the relevant people from our database of 40,000 individuals and over 10,000 groups, and utilizing their authentic connections to pass on samples and spread the word about your product(s) to relevant people in their natural networks.

What is the Marketing Objective?

To raise awareness and encourage trial, with targeted promotion that helps to build loyalty with the right people in the right places at the right time. Harnessing the influential power of everyday people via targeted trial and organic recommendations.

How does it work?

Once we are clear on your marketing objectives and who you need to speak to, we reach out to our database and recruit the relevant people for you. These 'Loopers' then receive product and marketing collateral to share with their friends and family. Facilitating natural conversations on and off line to raise awareness and share opinions.

Who's used it in the past?

We have worked with a wide range of clients, targeting a wide range of people from Unilever brands, to Ella's Kitchen and Hasbro.

Features / Benefits

Relevant, focused sampling, reducing wastage and delivering the an optimum word of mouth campaign, targeting open and closed online platforms and in the community. We also gather feedback from consumers which can be used as both insight and marketing messages.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReaching over 15+ million, 3m+ Authentic conversations
25 - 34
35 - 44
45 - 54
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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