Black Shuck Gin Targeted Over 50,000 Households Through AdSmart Across The East Anglian Postcodes
Black Shuck Gin are a manufacture of quality gins, rums & vodkas, produced from their distillery in Norfolk. As well as being able to purchase directly online, their products are available from a range of regional outlets
The objective was to build brand awareness from the local gin drinking market who would either come to the website and purchase direct or taste their spirits when visiting stockists throughout Norfolk and Suffolk.
Black Shuck Gin targeted over 50,000 households through AdSmart across the East Anglian postcodes of NR, IP, CB and PE using Experian Mosaic groups that focused on people who are most likely to purchase gin online.
Top Line results
+50% more regional stocklist enquires (and 2 new stocklists now supply their products). +400% increase of additional social media engagements. +700 increase in online sales via their website
"Our TV ad reached the perfect audience and based on the excellent results from our first campaign we are very excited to be planning our next campaign with AdSmart." Patrick and Sarah Saunders, Joint Managing Directors
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