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CASE STUDY: Blossom Hill target females aged 25-44 with radio

Provided by Real and Smooth Ltd
Blossom Hill use radio to drive awareness of the brand as the 'official wine of Wimbledon'

What was the Challenge / Background of the Campaign?

Blossom Hill wanted to raise awareness of the brand as being the 'official wine of Wimbledon'. They wanted to drive loyalty and frequency of purchase with radio listeners and Blossom Hill wines - especially White Zinfandel and target females 25-44.

What was the Campaign Objective?

To drive loyalty and frequency of purchase with radio listeners.

What was the Solution?

Blossom Hill sponsored Wimbledon Updates across the Real Radio Network from Monday 22nd June to Sunday 5th July. Real Radio reporter Mark Benstead recorded updates live from Wimbledon, and these were played out across the network following the news. The sponsorship was supported online with a branded microsite containing information on Blossom Hill and click-thrus to the clients website, the latest Wimbledon scores, a competition to win tickets to the Men's Singles Final. The microsite mirrored the clients own Wimbledon website.

What were the Results?

The campaign reached over 2.8 million listeners, delivering over 36 million impacts. This was an over-achievement of 16% against the contracted delivery.

What were the Key Learnings of this Campaign?

"The Real Radio brand had a welcome opportunity to cover Wimbledon with live reports by our own dedicated sports reporter, Mark Benstead across the Group. The bulletins were really topical so stood out on air and got the interest of our listeners. Our content was of the highest standard. Mark Benstead also got an exclusive one to one interview with Andy Murray which was quoted across UK media. Thank you for the support, in my opinion working together was a wonderful success that really raised the bar." Jay Crawford. Real Programme Director.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsFemales aged 25-44
25 - 34
35 - 44
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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