CASE STUDY: Building Brand Presence with Food Delivery Services

Provided by Confero Marketing
Penguin Random House were looking to generate interest in the Sunday Times Bestseller 'Spoon Fed' by Professor Tim Spector

What was the Challenge / Background of the Campaign?

Penguin Random House (Vintage) were looking for a way to generate interest and target potential purchasers of a new book "Spoon Fed", the groundbreaking Sunday Times bestseller written by Professor Tim Spector.

What was the Campaign Objective?

To reach 60,000 potential customers by inserting an educative, consumer interactive QR coded leaflet sampler with healthy food restaurant takeaway meals ordered through food delivery services Deliveroo, Just Eat and Uber Eats.

What was the Solution?

Distribute 60,000 educative, consumer interactive QR coded leaflet samplers to people ordering healthy food restaurant takeaway meals through food delivery services Deliveroo, Just Eat and Uber Eats. The 'Spoon Fed' branded double-sided leaflet was inserted in individual orders direct from healthy food restaurants. The insert included a 12 point plan and advice on a healthy diet strategy, and a QR code which takes the customer to a landing page where they can read the first chapter online - and make a prompt purchasing decision.

What were the Key Learnings of this Campaign?

Confero is in the business of helping brands and services to directly reach and engage with their desired target consumer audiences through carefully brand-matched campaigns. We have direct access to a range of product sampling methods, in-store and online distribution channels, and consumer facing retail networks both at home, and out of home.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
Female
Both
ABC1
C2
DIRECT MARKETING / INSERTS / LEAFLETS
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions26 Jan 22BUILD AWARENESSSALES PROMOTION
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