This idea is archived

CASE STUDY: Cadbury's customised confectionery

Provided by Contagious Communications Ltd.
Cadbury Facebook app allows customers to create personalised confectionery

Tell us about the Opportunity / What is it?

Cadbury launched Joyville Made which allowed customers to create their own one-of-a-kind Dairy Milk bar with the intention of giving it to a loved one. The Facebook app allowed customers to design the chocolate and packaging with messages, photos and artwork, which were delivered in beautiful authentic boxes.

What is the Marketing Objective?

To create a long term digital platform steeped in Cadbury Dairy Milk's creative platform, Joyville, that engages and involves consumers with the core product - in a way that only this iconic brand could deliver.

How does it work?

Through the Facebook app, customers personalise the chocolate bar and packaging with their own messages, artwork and photos. Prices are kept low which allow the service to be widely used for gifts.

Features / Benefits

Cadbury turned what could have been a straightforward gifting website into an immersive brand experience. From hearing about the service via an animated 'how to' video, to the creation of the bars online (where they added 'tips' and 'inspiration' and the ability to send a 'web card') to the final delivery of the package (bespoke, beautiful boxes with an authenticity certificate), every part of the process was designed to elicit positive feelings in the consumers who interacted with Cadbury.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAll
10 - 15
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service