CASE STUDY: Cheestrings gift with purchase collector promotion

Provided by Winning Moves
In-pack, flow-wrapped sachets of Top Trumps cards, each depicting brand icon, Mr Strings, in one of 30 different countries.

What was the Challenge / Background of the Campaign?

The Cheestrings brand character, Mr Strings, embarks on his world tour. In-pack Top Trumps cards each depicted Mr Strings in one of 30 countries. Eight of the cards featured an AR icon that, when scanned, took the viewer to a short animation of Mr Strings in that country. A sales increase of 15% during the promotional period, plus outstanding post-campaign tracking results, culminated in an IPM award in 2011. Find out more...

What was the Campaign Objective?

To drive sales of Cheesestrings

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