New Brand Development of Special Christmas Edition Linie Aquavit targeting a large potential Scandinavian market
We worked together with Claessens International on the brand development of the Linie Aquavit Special Christmas Edition. Linie Aquavit approached us to come up with the artwork and production for their most popular seasonal brand.
Over the course of 3-4 months, the team worked extremely closely with Linie Aquavit on the brand development of the special Christmas edition. Through a number of design presentations, Linie were involved in the whole brand development process to ensure the 'perfect' market-ready solution was reached.
The team worked on all the new edition artwork, including all the production.
Through new and effective product presentation, Linie's Special Christmas Edition would stand out on a crowded shelf at a particularly competitive time of year.
It also allowed Linie Aquavit to communicate directly with it's target audience, providing continuous, self-generated, quality advertising, 24/7 at a time when restrictions on drinks advertising steadily increases.
This campaign is currently live.
Through close collaboration, the Special Christmas Edition has elevated and provided the brand with a point of difference whilst also retaining brand loyalty.
Brand development is crucial to gaining consumer's attention and staying ahead of the game in an ever increasing competitive market.