The challenge of the campaign was to communicate Canada as the ideal long weekend destination for those wanting more from their holiday, targeting AB adults in London and South. Discover The World took part in a multi platform campaign on Classic FM in July 2009. Advertorials were written and produced by our in-house company, making the sound of the activity sit perfectly in the Classic FM environment. Online gave the campaign interactivity and somewhere to give listeners more information on Discover the World.
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