CASE STUDY: Costa Coffee - Festive Time

Provided by Humanise
What Customers want from Costa at Christmas.

What was the Challenge / Background of the Campaign?

Develop new range (cup design and flavour) of Christmas drinks and snacks. This was a UK led brief but with European roll out as well.

What was the Solution?

We started with insight led innovation - working with families and consumers. Delivering opportunity platforms as well as specific guidance on development and delivery.

What were the Results?

A new successful festive range that was based on the current love of traditional festive cheer and included drinks and snacks where consumers wanted to indulge and feel the winter warmth.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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