Market Insights with Humanise - The Family Insight Experts

Provided by Humanise
We empower brands through frank and honest family insights. We bring everyday families to life.

Tell us about the Opportunity / What is it?

From understanding new parents shopping habits, co-creating with tweens (Gen-Alpha), conducting in-journey research with Gen-Z and delving into the cupboards and fridges of families. We believe in getting to, and revealing, the truths that matter. Families today are fluid and diverse, understanding the dynamics of their relationships and decision-making is important, both as individuals and as a family unit. We bring everyday families to life. We believe in knowing what people actually do, not just what they tell you do.

What is the Marketing Objective?

Our expert team is on hand to untangle, decipher and provide understanding on family behaviours and views. We not only make sense of family insights but also reveal opportunities and provide valuable recommendations for you to build on. We can also collaborate and work with family experts and organisation to ensure you get a fuller perspective from futurists to teachers from local kids clubs to child psychologists. Our aim is to uncover grassroot family insights and truths that will answer your questions, solve your problems and develop your brand.

How does it work?

Working from the family point of view - making sense of their behaviours, decision-making & opinions. Whether you want to sense check, co-create, understand or predict, our expert team & dedicated Family Panel are here to help you. Our own bespoke community of families is made up of tens of thousands of diverse parents, carers & children (0-18) who are on hand to provide you with valuable insights, inspiration & ideas. It's important to listen to the silence as well as the noise. We are passionate at giving all families a voice, they all need to be heard.

Who's used it in the past?

For over 15 years we have delivered valuable research & solutions for brands such as Pepsico, BBC, The National Trust, Hipp Organic, Save the Children and Bauer Media.

Features / Benefits

We leave 'me too' bias at the door. We go below the meniscus, spotting underground trends & revealing the counter-reactions are often more illuminating than those on the surface. What we can help with: Getting to know families, sense checking, brand equity studies, brand perception, ideation, co-creation workshops, developing idea platforms, concept building, in-home product testing, creative testing, in-journey insights, online quant surveys, developing brand positioning, future trends.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsFamilies Parents/carers/grandparents Children 0-18 Grassroot
0 - 9
10 - 15
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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