CASE STUDY: Direct Line educates accidental landlords

Provided by Thinkbox
Direct Line wants to reach out to landlords to promote its specialist products

What was the Challenge / Background of the Campaign?

There are 1.7m landlords in the UK, ranging from professionals who make their living in this way, investors who have a second home as a nest egg, and accidental landlords who have become landlords due to changed circumstances.Research indicated that as many as 38% of landlords were either unaware they needed landlord insurance or had the wrong type of insurance - mostly those who had become landlords after inheriting a property, moving in with a new partner or relocation. Find out more...

What was the Campaign Objective?

Deliver cost effective Landlord Insurance Quotes/Sales. Educate accidental landlords and make them aware that they needed special insurance.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£501k +Accidental landlords
All adultsBoth
ABC1
C2
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service