A new player in a highly competitive ever growing streaming market Disney+ needed to cut through to drive subscribers.
Being a new player in a highly competitive ever growing streaming market Disney+ needed to cut through to drive new and retain existing subscribers.
They needed to shift brand perceptions away from being a purely family targeted product and demonstrate that there is something for everyone.
The objectives were simple:
• Raise awareness
• Increase subscriptions
• Drive retention
Bauer has become the home of Disney+.
Disney + has been fully integrated into the fabric of existing and newly created brands and shows across biggest national and local brands. We have co-created a proven formula: The always on + content drops and culturally relevant spikes + authentic talent endorsement = audience action and ROI.
• Grown subscriptions amongst the exposed group by 17%
• 75% of the audience say they plan to keep their subscription a long time.
• Prompted awareness is 59%. +9% above our Bauer benchmark.
• 71% of our audience would recommend Disney+.