CASE STUDY: Driving Awareness of Panadol

Provided by LoopMe Ltd
Award-Winning Campaign: 7.6% Uplift in Awareness for Panadol

What was the Challenge / Background of the Campaign?

Drive awareness of Panadol to treat fever post-vaccination.

What was the Solution?

LoopMe leveraged PurchaseLoop Brand to measure consumer sentiment towards Panadol in real time. LoopMe used geo-locations of vaccination centers around Malaysia to target users with a 20 second video creative to drive engagement. Users who visited the vaccination centers were then retargeted with another 6 second video to put Panadol front of mind when recovering from the Covid19 vaccination.

What were the Results?

LoopMe's media performance exceeded client benchmarks across both video creatives. • 7.58% Uplift in Awareness • 0.72% Above client CTR benchmark • 88.6% Above client VCR benchmark • 4.39m Impressions Delivered

What were the Key Learnings of this Campaign?

LoopMe won Silver in the Media Performance category in the MSA Awards for our work on this campaign.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsFemale 35-44 Lifestyle, News, Education, Music.
25 - 34Female
ABC1
MOBILE
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
GLOBAL29 Sep 22EDUCATE CONSUMERSBRANDED CONTENT
CONTENT MARKETING
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service