Award-Winning Campaign: 29.4% Uplift in Consideration to Watch Monster Hunter for Sony Pictures
1. Difficulty getting customers back into cinemas as a direct result of COVID-19
2. Hard to determine offline measures from digital advertising
1. Leverage LoopMe's PurchaseLoop Audiences to identify Sony's in-market
2. Drive consideration to watch movie Monster Hunter. Build custom creatives, displaying viewing times in local cinemas to drive user engagement
• 29.4% Uplift in consideration to watch Monster Hunter for Sony Pictures driven by LoopMe's PurchaseLoop Audiences & PurchaseLoop Brand.
• 1, 532, 511 total impressions delivered.
• 77.1% video VCR vs 60% benchmark
LoopMe won the Most Effective Use of Mobile category in the MARKies Awards for our work on this campaign.