Supporting the release of Universal Pictures's film - The Theory of Everything.
Universal Pictures wanted to to generate interest in their latest cinema release - The Theory of Everything - and ultimately drive ticket sales.
Universal Pictures partnered with RadiumOne to target film Fans. RadiumOne generate 1st party data based on users engaging with/sharing film content. Films are a passion point, one which we happily share with our friends. RadiumOne can link this 1:1 sharing data to delivery, meaning when people engage with/share film content, RadiumOne can immediately serve them a relevant ad based on their film tastes.
RadiumOne initially targeted ABC1 Drama Fans with DMPU & Pre-Roll across desktop, mobile, and tablet. We then overlaid intent based data - when users engaged with/shared The Theory of Everything content, or content about similar genres of film - RadiumOne served them an Ad. We then applied Sharegraph™ to reach the close, social connections of those engagers by tapping into the sharing habits of those users (Based on who they shared similar film content with), further spreading awareness of The Theory of Everything film.
RadiumOne delivered cost-effective cost per completed views, 50% below the target.
RadiumOne can connect Advertisers with their next customers, through tapping into their passion points and content sharing behaviours.