Film distributors can raise awareness and drive consideration around their latest Cinema release using Blyk Youth Media.
Film distributors wanted to drive awareness of a Will Ferrell comedy in line with other media activity and deliver a video clip straight to handsets on the eve of the film's general release.
Raise awareness for the movie release of 'Semi Pro' starring Will Ferrel. Stimulate box office numbers and complement and enhance other media channels.
Members were sent an SMS asking if they would like to receive a preview clip of the film sent straight to their handset via MMS. This was delivered on a Thursday night to all members (the eve of the film's general release), in order to capitalise on the frequency built in other media and benefit from the cumulative effect of the overall media activity to a relevant moment.
44% of members responded, considerably higher than Blyk's average response of 29% (Index 152). Showing the effectiveness of offering valued entertaining video content. 77% of respondents 'opted in' to receive the preview clip straight to their handset. The strong positive response is a result of using Blyk to enhance the media mix.
79% of positive respondents were cinema goers and home media and entertainment fans. In addition, Blyk received requests for more movie clips from EDF. This is further proof of the effectiveness of using entertaining video content, as well as demonstrating members' willingness to interact with Blyk.
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