Confero's eco-friendly, sustainable production initiative put to appropriate, and impactful use for Garnier Organics
To distribute in excess of 500,000 samples from the Garnier Lavandin and Lemongrass skin care product range directly to customers shopping in-store and online with their favourite fashion retailers.
To promote trial of the Garnier Lavandin and Lemongrass Organic products through branding and awareness and product sampling amongst the desired target audience.
The campaign brief was to reach an array of women aged from 18 to 54 which Confero were able to precisely deliver by promoting the campaign via prescribed fashion retailer networks, including Topshop.
Confero handled the production of Fitting Room Posters and A6 format promo leaflets which were all printed using sustainable paper stocks using zero chemicals and printed with vegetable based inks.
Confero's deployment of eco-friendly production of all printed materials mirrored and complemented the Garnier Organics Vegan formulas and Cosmos Organics accreditation perfectly in the delivery of this campaign. The Garnier Lavandin and Lemongrass Products are made with respect for biodiversity with recycled and recyclable packaging, all part of their commitment and campaign to care for people and the planet #naturallycommitted
Confero delivered a precisely targeted campaign plan in distributing the samples (one per customer) directly to the target audience in a controlled distribution mechanic and using sustainably sourced printed materials with no damage to the environment.