CASE STUDY: Eco-Friendly Sampling & Fitting Room Poster Campaign

Provided by Confero Marketing
Confero's eco-friendly, sustainable production initiative put to appropriate, and impactful use for Garnier Organics.

What was the Challenge / Background of the Campaign?

To distribute in excess of 500,000 samples from the Garnier Lavandin and Lemongrass skin care product range directly to customers shopping in-store and online with their favourite fashion retailers.

What was the Campaign Objective?

To promote trial of the Garnier Lavandin and Lemongrass Organic products through branding and awareness and product sampling amongst the desired target audience.

What was the Solution?

The campaign brief was to reach an array of women aged from 18 to 54 which Confero were able to precisely deliver by promoting the campaign via prescribed fashion retailer networks, including Topshop. Confero handled the production of Fitting Room Posters and A6 format promo leaflets which were all printed using sustainable paper stocks using zero chemicals and printed with vegetable based inks.

What were the Results?

Confero's deployment of eco-friendly production of all printed materials mirrored and complemented the Garnier Organics Vegan formulas and Cosmos Organics accreditation perfectly in the delivery of this campaign. The Garnier Lavandin and Lemongrass Products are made with respect for biodiversity with recycled and recyclable packaging, all part of their commitment and campaign to care for people and the planet #naturallycommitted

What were the Key Learnings of this Campaign?

Confero delivered a precisely targeted campaign plan in distributing the samples (one per customer) directly to the target audience in a controlled distribution mechanic and using sustainably sourced printed materials with no damage to the environment.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kWomen aged from 18 to 54
16 - 24
25 - 34
35 - 44
45 - 54
Female
ABC1
C2
OUTDOOR / POSTERS
RETAIL MEDIA
SAMPLING
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions01 Sep 19 - 31 Oct 19DRIVE TRIALPRODUCT PLACEMENT
SAMPLING
SHOPPER MKTG
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