Advertise your brand on Pharmacy Bags

Provided by Tabletalk Media Ltd
Coverage across the UK with flexibility for tailored targeted campaigns locally, regionally or nationally.

Tell us about the Opportunity / What is it?

Advertising in Pharmacies gives brands an opportunity to promote health awareness, target the 50+ and drive sales uplift for pharmaceutical products sold over the counter in-store.

What is the Marketing Objective?

With Pharmacists renowned as some of the most trusted health professionals in the industry, this adds impact and gravitas to the delivery of the message, often prompting consumers to ask immediate advice and recommendations from the Pharmacist. Consumers in a health environment also tend to be more sensitive to messaging and more likely to read messages in their entirety.

How does it work?

Branded Pharmacy Bags - an extremely cost effective way for brands to get messages delivered directly into the hands of consumers at a time when their minds are naturally on health. Sampling - with Pharmacies known to be cluttered environments, it can be difficult for brands to stand out, so advertising at the point of sale is a really effective way for brands to make an impact at the point of purchase. Sampling can be in the form of leaflets in a display stand, leaflets inserted into branded bags, product sampling or other material on the counter.

Who's used it in the past?

Public Health England, the NHS, Cancer Research UK, Macmillan Cancer Care, Novo Nordisk, Stagecoach, First Bus, HCA Healthcare, Protexin, Sterimar, Lemsip, BMI Healthcare, Centra Pulse, Elder, McCarthy & Stone, Bedfordshire Police and many more.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
45 - 54
55 - 64
65+
Both
ABC1
C2
Retired
LOCAL MEDIA / NATIONAL
LOCAL MEDIA / REGIONAL
OUTDOOR / AMBIENT
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearEDUCATE CONSUMERSSHOPPER MKTG
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