Blackjack Promotions created a PR campaign to increase brand awareness for Finnair.
Finnair aimed to promote their unique quality brand and their fantastic service by targeting mostly business passengers (70% of their target market). They wanted to raise awareness that they are the most desired airline between Asia and Europe as it is the fastest service due to a stop off in Helsinki.
The aim of the promotion was to bring the brand to life and to increase brand awareness and to convert other airline users into Finnair loyal, frequent flyers.
Blackjack designed and created the Finnair stand and provided the staffing at Heathrow airport. Passengers could find out more about Finnair, browse the internet and listen to music whilst waiting for their flight. They were naturally attracted to the stand through it's modern looking feel and VIP lounge look. Staff were on hand to attract people over and use the service, free of charge.
During the campaign we had 100 visitors per hour to the stand and we distributed 1,250 magazines. Passengers on average were seated and immersed in the Finnair product for 15-20 minutes. Each passenger was asked to leave their comments in the welcome book, all of which were positive, leading to follow ups from the Finnair Sales team and conversion of frequent flyers to Finnair frequent flyers.
Creating a 'lounge environment' outside of a paid for lounge gave the passengers not usually able to experience such a thing a great individual experience. Offering a service where passengers can use internet facilities, listen to music and relax in what is usually a stressful environment gained the brand, Finnair, positive PR and saw an increase in business sign ups.
"I look forward to experiencing Finnair soon! Nice presentation!" Cliff Clifford, CEO of NPA