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CASE STUDY: Ford Galaxy target families with Classic FM

Provided by Radiocentre
Ford Galaxy target families with compelling content to drive consideration and sales.
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What was the Challenge / Background of the Campaign?

Most cars have the same functionality - the same four wheels, engine & steering wheel - so the decision of which car to buy has to be driven by emotional factors. Ford Galaxy's positioning is all about 1st class travel, reflected in the excellent in-car entertainment system. Ford wanted to give consumers a sense of the unique Galaxy travel experience for families. Classic FM produced a series of 20 Hans Christian Anderson stories which ran during key family times. Linking with The Times & The Sunday Times the stories were reviewed made available on The Times & Ford websites Find out more...

What was the Campaign Objective?

To drive perception / consideration of the Ford Galaxy.
Reference: 4397 // Posted: 25.03.09

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsClassic FM reaches 5.7 million people per week.
25 - 34
35 - 44		Both
ABC1
Kids HH
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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