A brand now has the exclusive opportunity to align itself through broadcast sponsorship throughout the day and into early peak on Sky Max (0800 - 2059). Sky Max is home to high concept, big event dramas, the slickest homegrown action, daring original comedy dramas and tongue in cheek entertainment. This sponsorship allows a brand to associate with a wealth of entertainment throughout the day and reach over 6m ABC1 adults, 30 times in 6 months.

Creating brand awareness and standout amongst the competitive set, driving talkability or increasing purchase intent - whatever the intention of the sponsorship, off-screen activation can make the partnership work harder! The sponsorship of Sky Max can be activated in a variety of ways, for a variety of budgets, dependant on the sponsor brand and their campaign objectives, so please get in touch if this sounds interesting!

Sponsorship Accreditation Delivering an always on presence. Linear: 15" and 5" sponsorship idents across all sponsorable content on linear TV. Logo accreditation on all relevant Sky Max promos 20" and over. Video On Demand: 15" idents across all sponsorable Sky Max content streamed on TV VOD, Sky Go and NOW.

Affluent: viewers of this content tend to go for premium goods and services (113) & they over index for those at Director/Senior management level (126). • TV Engaged: viewers of this content are self confessed TV Addicts (143) who watch 20% more TV than the average adult and actively select the content they love. • Purchases Influenced by Advertising: viewers of this content are more likely than the average adult to both be swayed by advertising in their purchasing decisions (141) and to search the internet for products advertised whist watching TV (129).