Sponsorship Opportunity - Drama on Channel 5

Provided by Sky Media
From psychological thrillers to period dramas, discover Original Dramas on Award Winning Channel 5.

Tell us about the Opportunity / What is it?

From psychological thrillers to period dramas, discover Original Dramas on Award Winning Channel 5. With the channel investing heavily in original dramas, C5's premium content is paying off, attracting millions each series. This package is brimming with 'glued to your seat' scripts. Available on Linear & VoD, the titles are a perfect opportunity for brands looking to build awareness at scale, a long lasting connection with an estimated +20m adults.

What is the Marketing Objective?

Link your brand to an award winning channel and content. Quality drama offers gripping viewing that attracts a powerful and loyal audience. The sponsor will receive VOD sponsorship of these show on My5, plus dramas, such as The Royals, Hunter and The Oath.

How does it work?

Scheduling & Accreditation • Approx. 37 hours of premiering Drama, during peak hours. • Linear - Approx. 1 x 15" opener, 6 x 5", 1 x 10" closer per episode. • VOD - 10" VoD Sponsorship idents on Sky Go, TV VOD & My5.

Who's used it in the past?

Numerous brands have successfully sponsored Channel 5 content in the past. Please get in touch with Sky Media for details of case studies or visit https://www.skymedia.co.uk/case-studies/

Features / Benefits

Success of Drama's on C5 • All Creatures Great & Small which premiered last September, reached +6M ABC1 adults across its run. • The Drowning, starring Jill Halfpenny delivered Channel 5's second largest overnight audience since 2016 in February. The new commissioned drama launched to 5.1 million adults and a 22% share of viewing.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details+18.1m adults. 68% Average ABC1 Ad Monthly reach
35 - 44
45 - 54
55 - 64
65+
Female
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 22 - 31 Dec 22BUILD AWARENESSSPONSORSHIP / MEDIA
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