Mass distributional activity to raise awareness of the American Hot Sauce brand, Franks Hot Sauce
Blackjack were tasked with organizing and staffing a mass distribution activity to raise awareness of the American Hot Sauce brand, Franks Hot Sauce. The activity ran along side radio advertisement. Blackjack supplied teams of staff to cover 63 stations over the course of a week. Shift times covered both peak morning and afternoon rush hours. Staff were in branded uniforms distributing free samples, information leaflets as well as money off vouchers, while vocally communicating their purpose to commuters
To raise awareness of the brand and to drive people to store courtesy of the money off voucher given to them
Blackjack staff were positioned near station entrances and escalators throughout the week, distributing the money off vouchers and free sample packs to commuters
280,000 samples and information leaflets were distributed throughout the week
Commuters do like to be given a free sample and do like to hear about new products or re-launch of an existing product. Handing out redemption vouchers really works well as people do always like to be getting a discount.