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CASE STUDY: Get Cosy with CALOR this winter Radio Promotion


Provided by RadioWorks Ltd
Heart FM increase sales for Calor Direct using an interactive microsite and on-air promotions driving listeners online.

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What was the Challenge / Background of the Campaign?

Calor wanted to promote the CALOR GAS service in the area of Nottingham and to highlight the portable CALOR GAS heaters available. Calor recently closed down their Nottingham centre and want to make sure they remain visible as a key distributor in the area. Heart 106 Interactive created and hosted a bespoke micro-site to run in tandem with the on-air activity, lending visual and interactive support to the co-promotion. Listeners were asked to answer a simple question in order to win 1 of 3 Calor Gas heaters promoting the company for "Get cosy with Cala this winter". Find out more...

What was the Campaign Objective?

To promote the CALOR GAS service in Nottingham
Reference: 5361 // Posted: 27.11.09

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kAll Adults 15+
25 - 34
35 - 44
45 - 54		Both
ABC1
C2
DE
ONLINE
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
MidlandsAll YearBUILD AWARENESS
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