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CASE STUDY: Outdoor proves perfect for top London Attraction

Provided by JazzyMedia
JazzyMedia's campaign to promote Hampton Court Palaces BIG Poster competition delivers a fantastic 12% response rate from kids.

What was the Challenge / Background of the Campaign?

Hampton Court Palace created a terrific competition with some great money can't buy prizes. Their challenge was to ensure that children and parents within targeted postcodes were aware of the competition and that Hampton Court Palace was top of mind pre half-term. JazzyMedia provided Hampton Court with the perfect solution, engaging children, teachers and parents through its network of Primary schools.

What was the Campaign Objective?

To reach an agreed number of Primary schools within the targeted postcodes. To ensure that Head Teachers were fully informed of the competition and given quality resources to use in their schools. The purpose of the resource was to communicate 'The Big Poster' competition, inspiring pupils to get creative, designing their own poster. The resources also encouraged pupils to find out more about Hampton Court Palace and its history and to visit the attraction during the half-term period.

What was the Solution?

JazzyMedia printed and distributed A0 posters and A4 competition sheets. The posters were prominently displayed in Primary schools, and were used to showcase Hampton Court Palace and the competition to the whole school. The competition sheets were distributed by teaching staff directly; to pupils aged 7-11 years, to be completed in class or as a take home item.

What were the Results?

The competition reached 87,480 pupils 4-11 years in 288 Primary schools in Greater London and surrounding areas and delivered over 6 million impacts. Demand for the competition was so high that JazzyMedia delivered more posters in schools than originally contracted and at no extra cost to the client. There was great feedback from teachers and pupils who said that the topic and competition were interesting, relevant and fun. These comments were captured in the post campaign report presented to the Client, along with photographs and a list of participating schools.

What were the Key Learnings of this Campaign?

JazzyMedia provided Hampton Court Palace with the opportunity to quickly and easily reach Primary schools. Many Head Teachers want to receive quality resources and find competitions to be highly motivating. Schools often communicate a pupil's success to parents and their local community through their school website and local PR. In this case the winning entries were displayed as 6 sheets in London Tube Stations. It is not unusual to receive a 12% response rate from our network of schools for paper based competitions.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kOver 87,480 pupils in 288 Primary schools
0 - 9
10 - 15
Main Shopper
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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