Harrods Media launch 'Boost' an experiential 'running revolution' pop-up campaign.
Harrods Media were asked to create an in-store, high impact campaign to coincide with the launch of the Adidas 'Boost' trainer. This was to be a storewide campaign to heighten brand presence, target a male audience and educate customers of the benefits of the Adidas Boost technology.
Their objective was to increase their market share within the running shoe market; one of their key aims was to obtain high levels of product engagement.
Adidas created an experiential and interactive campaign in the exhibition windows allowing customers to try the products and meet with brand representatives. Video content was displayed across the entrance 5 digital screen network and on the high impact media wall on the 5th floor directing the customer to the brands department. Branded content was also shown on our external digital screen network, our staircase and our projector at the Door 5 entrance. A bespoke pop-up shop was created within the sportswear department where customers could trial and purchase the trainers.
This campaign was a huge success with 192 pairs of Adidas boost trainers sold during the 10-day period! 70% of the 192 pairs sold were of the men's marketed styles, black and yellow.
This was a large-scale promotion showcasing the brand across a range of advertising platforms throughout the store. We know that our broad range of instore advertising is sucessful in gaining trail and encouraging purchase; our campaign surrounding Adidas 'Boost' has shown exactly how sucessful this can be. Please contact us to discuss how a Harrods instore campaign could drive sales for your brand.