CASE STUDY: Harvey Jones Kitchens - Channel Optimisation

Provided by AMS Media Group
AMS helped Harvey Jones Kitchens drive greater ROI with channel optimisation.

What was the Challenge / Background of the Campaign?

Having handled the offline media since 2005, we were appointed to handle the paid-for digital with the objective to develop a multi-media strategy that would significantly increase traffic to site and drive greater enquiries/brochure requests.   Other core objectives included competing for share of voice with competitor brands and being able to demonstrate how footfall could be increased across their 30 showrooms.

What was the Solution?

We identified different roles for each media within the mix that could help us achieve the KPI's. Digital, via PPC & display platforms enabled us to drive (& track) leads through to the website understanding the halo effect that offline channels have on web traffic, whist also building broad awareness & competing for SOV with other competitor brands. We also proposed testing of new channels such as Sky AdSmart to drive footfall across selected showrooms as well as print media across the year with PPC support capturing higher levels of interest generated from the offline.

What were the Results?

PPC Leads +33%, Display +25%, Footfall +27%.

What were the Key Learnings of this Campaign?

"I have worked with the team at AMS for many years and trust them to delivery exactly what they promise. They have always maximised value form our offline media, but once they were able to integrate both off and online channels, we really started to see the benefit of their expertise and optimisation systems" David Grenham - Marketing Manager

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsPPC Leads +33%, Display +25%, Footfall +27%.
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service