CASE STUDY: Improving ROI by Extending Reach - APT Touring

Provided by AMS Media Group
Find out how we helped APT Touring improve ROI by extending their reach.

What was the Challenge / Background of the Campaign?

Prior to our appointment the client had been too over reliant on print advertising to deliver leads & sales. This continued action was resulting in a YOY decline of their marketing ROI, against a growing competitive marketplace with bigger marketing spends. The over reliance of the business on print to deliver sales meant that any proposed change couldn't compromise their expected return.

What was the Solution?

A re-evaluation of their print strategies (formats & phasing) resulted in new formats and wider title selection with less overall investment driving YoY stronger results. Refined digital targeting and an increased investment across SEO and display resulted in a significant increase in ROI YoY and opened up new audiences by product. The introduction of brand building channels (such as TV Sponsorship) has helped reach new audiences and grow awareness (Unprompted 450% Uplift) and positive brand perception (76% Uplift) and likelihood of booking (329% Uplift).

What were the Results?

Our actions overtime saw APT grow revenues YoY by at least 30% against a marketplace showing little growth. Web Traffic +200%, Enquires +300%, Sign-ups +400%, Bookings +500%.

What were the Key Learnings of this Campaign?

"AMS are approachable and always deliver on time. They are always looking for new opportunities and best ways for us to get the best ROI with our limited budgets." Siobhan Quayle, APT Touring

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsWeb Traffic +200%, Enquires +300%, Sign-ups +400%
All adultsBoth
ABC1
C2
MAGS / CONSUMER
ONLINE / AD NETWORKS
ONLINE / DISPLAY
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearINCREASE SALESBRANDED CONTENT
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