Find out how we helped APT Touring improve ROI by extending their reach.
Prior to our appointment the client had been too over reliant on print advertising to deliver leads & sales. This continued action was resulting in a YOY decline of their marketing ROI, against a growing competitive marketplace with bigger marketing spends. The over reliance of the business on print to deliver sales meant that any proposed change couldn't compromise their expected return.
A re-evaluation of their print strategies (formats & phasing) resulted in new formats and wider title selection with less overall investment driving YoY stronger results. Refined digital targeting and an increased investment across SEO and display resulted in a significant increase in ROI YoY and opened up new audiences by product. The introduction of brand building channels (such as TV Sponsorship) has helped reach new audiences and grow awareness (Unprompted 450% Uplift) and positive brand perception (76% Uplift) and likelihood of booking (329% Uplift).
Our actions overtime saw APT grow revenues YoY by at least 30% against a marketplace showing little growth.
Web Traffic +200%,
"AMS are approachable and always deliver on time. They are always looking for new opportunities and best ways for us to get the best ROI with our limited budgets." Siobhan Quayle, APT Touring