The main challenge was to provide a fun and interactive animation while promoting tourism in Geneva at the same time. How? By providing a unique and engaging photo animation. By producing a branded content in two different versions: physical and digital. By giving out the 2 versions to visitors as a souvenir from the event. By stimulating participation and sharing on social media thanks to a photo contest.

The main campaign objectives were to create interest for tourism in Geneva and to attract new potential tourists. Marketing objectives: -Attract visitors at the client stand. -Provide a fun and interactive experience. -Create branded content and share it on social media. -Collect CRM information. -Promote tourism in Geneva and its sponsors thanks to the branding on the flipbook and the banners on the Headoo platform.

We provided an unique customer experience: the Flipbook animation. We set up a camera with a green screen to integrate a Geneva background in the photo animation. The camera takes 60 pictures within 8 seconds. Once the 60 pictures taken, they are printed out and stapled together within 2 minutes and given away to visitors. A digital version is also sent straight away to take part in the photo contest. The content is then accessible on the Headoo branded platform allowing participants to share it on social media and enabling the client to measure its digital impact.

Campaign results: 3000 Facebook displays and 1330 unique views on the branded platform.

The campaign stood out from the rest as we provided a two sided experience: a physical one with the photo animation on-site and a digital one with the content sharing on social media. The photo contest also stimulated considerably the engagement of visitors.