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CASE STUDY Innovation Norway use 16s to promote destination

Provided by Exterion Media
Innovation Norway raise awareness of Norway as a holiday and so used 16 sheet cross-tracks ads on the London Tube network.

What was the Challenge / Background of the Campaign?

Innovation Norway were tasked with increasing the awareness of consumers regarding Norway as a potential holiday destination. Following the campaign, of those who saw the ad, 30% spontaneously mentioned Norway as a holiday destination, showing a direct link between seeing the ad & campaign objective. Ad recall was very good, with all Tube users 20% able to recall seeing the Norway advertising. 34% of adults claimed to feel inspired to consider Norway as a holiday destination after seeing the advertising. Find out more...

What was the Campaign Objective?

To raise awareness of Norway as a holiday destination. The research demonstrates how Tube advertising can inspire people to consider a holiday destination they had not previously considered.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details20m passengers 47% ABC1s per wk on underground
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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