Innovation Norway were tasked with increasing the awareness of consumers regarding Norway as a potential holiday destination. Following the campaign, of those who saw the ad, 30% spontaneously mentioned Norway as a holiday destination, showing a direct link between seeing the ad & campaign objective. Ad recall was very good, with all Tube users 20% able to recall seeing the Norway advertising. 34% of adults claimed to feel inspired to consider Norway as a holiday destination after seeing the advertising. Find out more...

To raise awareness of Norway as a holiday destination. The research demonstrates how Tube advertising can inspire people to consider a holiday destination they had not previously considered.