Delivering mass awareness at a time of national importance through bespoke in-feed advertising.
The Scottish Government came to Invibes as they wanted to raise awareness amongst the Scottish public of the importance of using the NHS when a medical emergency arises. They needed to reassure the public that despite the current pandemic the NHS was still operating as normal and encourage those who needed medical treatment to attend their local GP's office or Hospital. Invibes was relied upon to deliver messaging to a wide audience encouraging the public to attend the NHS if needed, without worrying about the current pandemic.
The primary goal of this campaign was mass awareness in which Invibes was able by providing guarantees on the number completed video views (CPCV) with the Click though rate optimised as a secondary KPI.
Invibes was able to provide the Scottish Government with an end to end managed service; disseminating their messaging via a bespoke video format run across premium media publications throughout Scotland.
At a time of national emergency Invibes exceeded all the goals and delivered
vital messaging to the audience with no wastage achieving a VTR of 71% and CTR of 0.4%.
Due to the success of the campaign the Scottish Government have since trusted Invibes as a media partner to deliver core messaging across it's other departments such as The Parent Club Scotland, Transports for Scotland, Skills Development Scotland and more.