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CASE STUDY: Jaguar Interactive Table

Provided by Multiply
Jaguar were launching the new Jaguar XJ model and they wanted a presence in Airports Business lounges.

What was the Challenge / Background of the Campaign?

Jaguar were launching the new Jaguar XJ model. This is a premium product targeted at consumers on higher salaries.

What was the Campaign Objective?

A technology that reflected the style and innovation of their latest models A presence in Airports Business lounges where they felt their target audience frequented.

What was the Solution?

A multi touch table with padded leather, branding on the side panels, stitching and LED lighting under the table. LCD Screen - 12million points over touch area High-definition resolution 1920 x 1200 DLP based projector system Bulb life of 3,000 hours +Secure network connection via the TDigital software package WI FI Bluetooth 3G USB 2.0 port or HDMI data connection Less than 400 watt power consumption Grade A power and cooling systems built in One button activation with fully automated safety shutoff for all components

What were the Results?

Total Page Views: 374 Average Page Views per Day: 9 Average Page Views per Visitor: 1.5

What were the Key Learnings of this Campaign?

Manchester BA business lounge is used predominantly for internal flights and therefore has a large number of repeat flyers on a weekly To ensure that passengers weren't confused by how the table worked we devised some simple prompts that could guide them easily through the experience. We will be able to analyze whether this increases the length of dwell time on the table. Content - Some of the video's where over 3minutes long which caused problems with length of time buffering the videos which in course meant people would get bored and move away from the table.

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BudgetReach & FrequencyTarget AudienceMedia Used
£101k to £250k35-54 year olds AB Males
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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