La Redoute and ITV's Loose Women Monte Carlo Competition organised and run by RGM
RGM Secured an on -air week long promotion on ITV's Loose Women which provided three idents per day on the show. Including two weeks online.
La Redoute wanted to build brand awareness for their online fashion range and collect data.
La Redoute were willing to give away £7,500 spending money, a holiday to Monte Carlo and £2,500 to spend at La Redoute.
As well as the promotion running on - air for one week, the competition was replicated online, capturing more entries for a further week making the total promotion two weeks.
1 Week's On-Air & 2 Week's Online Coverage and exposure for the brand
This competition generated more than 7,000 pieces of opt - in data.
The competition was a great way to reach La Redoute's target audience via the loyal and engaged viewers of ITV's Loose Women.