CASE STUDY: Valentine's Day Competition receives 29,000 pg views

Provided by Rebecca Garrett Media
RGM's Valentine's Day competition generates 6000 entries

What was the Challenge / Background of the Campaign?

Create a platform for brands who want to achieve a sales spike and brand awareness through Valentine's Day related platforms.

What was the Campaign Objective?

To provide brands with a platform from which to display their brands and build awareness. To capture opt-in Data for brands to further market their products and services.

What was the Solution?

RGM created a Valentine's themed competition titled "Valentine's Day" which would be promoted via a pre-purchased Premium Pushdown on the Daybreak website, giving the competition and participating brands 24/7 coverage on the homepage of Daybreak. Each brands logo appeared on the Premium Pushdown. It would give one lucky winner a selection of prizes related to Valentine's Day.

What were the Results?

Competition received 29,000 page views, 18,000 UV's 118,000 subscribers to RGM competitions received the newsletter and brand information. Open rates were 72% and CTR 22% Sent to subscribers to Daybreak newsletter 780,000 Entrants: 6000 plus For the absolute avoidance of doubt, RGM simply purchases online advertising space direct from ITV. These competitions are multi brand competitions owned by RGM. RGM does not work on behalf of ITV and does not in any way intend to be seen as a partner of ITV in any way.

What were the Key Learnings of this Campaign?

ITV web users are a great responsive audience for professionally produced and unobtrusive competitions. Easy to enter formats and no intrusive questioning gets the best results for entry numbers. The results have meant that brands have enjoyed very good exposure to this audience and will have received a high level of fresh clean data to continue their own marketing conversations

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kCompetition received 29,000 page views, 18,000 UV's
16 - 24
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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