CASE STUDY: Leicester College - Raising Awareness

Provided by Reach Plc
We partnered with Leicester College to raise awareness of the college amongst school leavers and young adults in the area.

What was the Challenge / Background of the Campaign?

Leicester College's primary objective was to raise awareness of the college and courses to young school leavers finishing their GCSEs and young adults looking for further education. The collage also wanted to raise brand awareness by increasing their online presence.

What was the Campaign Objective?

To increase awareness of Leicester College in the area amongst school leavers and to promote their available courses.

What was the Solution?

We used our suite of commercial products, driven by our unrivalled reach, to meet the client's needs and objectives. The campaign proposal included the following key advertising elements: digital display, social media and PPC.

What were the Results?

The campaign generated a total of 377 clicks on the digital adverts in one month. The sponsored adverts on Facebook generated a total of 314 clicks for one month, and the PPC campaign generated more than 15,000 clicks across the whole campaign.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsSchool leavers aged 16+ & their parents in Leicester
16 - 24
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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