CASE STUDY: Loganair Flying High with AdSmart from Sky

Provided by Sky Media
Loganair used AdSmart regional targeting to welcome customers back whenever they were ready to travel again.

What was the Challenge / Background of the Campaign?

Loganair is a regional airline based at Glasgow Airport near Paisley, Scotland. In addition to its main base at Glasgow, the airline has hubs at Aberdeen, Edinburgh, Inverness and Newcastle airports.

What was the Solution?

Loganair used AdSmart regional targeting to welcome customers back whenever they were ready to travel again.

What were the Results?

The campaign successfully landed key messages, resulting in improved perceptions amongst new and existing customers. Results - +160% increase in brand awareness, 3.5 spontaneous consideration.

What were the Key Learnings of this Campaign?

"Our objectives often vary in nature and are consistently met with a flexible range of targeting options to deliver high impact television advertising. AdSmart is a strong solution with a great support team who care about client success" - Sam Talbot, Marketing Manager

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
ABC1
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Scotland12 Aug 21BUILD AWARENESSBRAND STRATEGY
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