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CASE STUDY Mark Warner Magic 105.4 Unique Promotion

Provided by RadioWorks Ltd
To recruit a Magic Family to report back from a Mark Warner Holiday and use the reports to form the basis of the Breakfast Comp.

What was the Challenge / Background of the Campaign?

The challenge of the campaign was to increase the level of awareness of Mark Warner holidays. Magic 105.4 ran a campaign for Mark Warner holidays in order meet these objectives. Phase one focussed on Family recruitment. A 30" AV trail raised awareness of Mark Warner and promoted the destinations offered as luxurious and aspirational. One family was recruited to go to Dahab, Egypt to experience a Mark Warner holiday and to record an audio/visual diary of their time away. Phase Two was a breakfast promotion demonstrating the amazing time had by people on Mark Warner holidays. Find out more...

What was the Campaign Objective?

To increase the level of awareness of Mark Warner holidays To promote Mark Warner holidays as luxurious destinations To increase awareness of Mark Warner family holidays

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BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kABC1 Families
25 - 34
35 - 44
45 - 54
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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