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CASE STUDY: Megabrands promote new Battlestrikers product

Provided by Turner Media Innovations
Turner Media Innovations promote the new Battlestrikers product to boys aged 6-11 using microsite & on-air webdrive.

What was the Challenge / Background of the Campaign?

Mega Brands wanted to use the Turner Media Innovation expertise and experience in children's media to:- create a campaign to help support the full UK launch of the new Battlestrikers product; become the new schoolyard currency before back to school season amongst boys 6-11 and to showcase the fun and excitement of Battlestrikers - control, customize and collect. We created a fully interactive campaign that utilised all our of Cartoon Network properties through a sponsored block, exciting competition on-air and a bespoke microsite.

What was the Campaign Objective?

- To showcase the fun and excitement of Battlestrikers and to become the new schoolyard currency before back to school season.

What was the Solution?

- Sponsorship of Turbo Time on Cartoon Network - 2-4pm weekdays featuring Johnny Test and Batman Brave and the Bold - 1x30" competition spot composed from a live shoot encouraging kids to go online and interact with the Battlestrikers brand in a fun and exciting way - Bespoke banners and microsite including a competition, a Battlestrikers game, leaderboard, voting section, product information and battling tips. We created a bespoke microsite featuring:- product information, battle strikers game, battle strikers voting page, click through to Battlestrikers site & more.

What were the Results?

The microsite received over 32,000 page views from only 5,500 unique users. Kids entered the votes for their favourite striker a massive 4,754 times in total.

What were the Key Learnings of this Campaign?

Our integrated campaign successfully kept the interest of our kids throughout the 6 week campaign period attracting over 2,500 competition entries. To reinforce the campaign elements the game reflected the real life battlestrikers - kids could select which striker they played the game as and used a controller to direct their striker. The game contributed to kids spending on average over 5mins on the site per visit!

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsBoys aged 6-11.
0 - 9
10 - 15
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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