Increase awareness of Not On The High Street during peak sales period at Christmas and encourage loyalty throughout the rest of the year.

Literally bring their brand proposition, 'The Home of Thoughtful Gifts', to life. Where better, we thought, than two of the busiest through-traffic venues at this time of year - Waterloo Station and Westfield White City. We had pop-up homes in each for three weeks in the run-up to Christmas.

The beautifully styled pop-ups were filled to the brim with unique gifts for the savvy shopper looking for something a little different at Christmas. At Westfield consumers could also have their purchases personalised by the Partners brands, and were able to take part in a range of Partner workshops from wreath-making to Christmas table styling. Unique touches could be found in every corner, including a thoughtful thought machine where consumers pressed a button to receive a happy mantra to get them through their busy day.