PAS Nutrition engaged Miller Sports to introduce their products to professional sports clubs resulting in increased business.
Pas Nutrition is a leading provider of sports supplement solutions for training, game-day and recovery use and all aspects of sports performance.
PAS Nutrition were already successfully supplying top clubs in the Premier League and Rugby Union. However they wanted to supply the product to more clubs in the Football League and enlisted the help of Miller Sports to arrange introductions using their extensive contacts within the sports industry.
Miller Sports contacted their network of Football League clubs to open the door for PAS Nutrition to introduce their products and gain additional business. This was a time sensitive matter as the previous supplier of hydration to the Football League ended its deal just days before the start of the season leaving many clubs with no hydration for their first games, Miller Sports had to move fast to secure the contracts.
Miller Sports sealed deals with eight Football League clubs in total, including three new sign-ups. Some deals were concluded in a matter of days.
Miller Sports Managing Director Laura Miller said.
"We have excellent relationships with many clubs in football - as well as in rugby league, rugby union and various other sports - so we were able to negotiate directly with them and secure a number of mutually beneficial partnerships in a very short period of time.
"Pas Nutrition has obviously benefited from improved access to the market, but the clubs themselves have also benefited from being supplied with hydration drinks that can enhance training and performance levels.