Sponsorship Opportunities in Rugby League

Provided by Miller Sports Consultancy Ltd
Rugby League is an exciting, high impact and vibrant sport with a dedicated following and great TV reach, seeking new partners

Tell us about the Opportunity / What is it?

We have a number of opportunities for a partner to get involved in this fantastic sport. Whether this is club specific advertising or partnership opportunities up to league partners or competition naming rights. Rugby League offers a chance to really engage with fans, and as the league delivers exclusivity across categories, there is little clutter allowing a brand to make a real impact. Its very cost effective and rugby league players are genuine athletes who are easily accessible and enjoy working with commercial partners.

What is the Marketing Objective?

A partnership within Rugby League allows your brand to get right to the heart of the family. this is a 100% family sport, with good natured rivalry shown at central competitions where fans are not segregated and a real feel good environment is enjoyed. This sport is perfect to reach a female sports audience with 35% of the total audience being female. It also offers a huge TV audience, as Sky Sports 2nd most viewed league with 104 lice games and coverage on the BBC of the Challenge Cup and England games

How does it work?

Miller Sports are best placed in the market to assist a brand entering into this sport for the first time, we are in a unique position with contacts right across the sport from to level at the RFl to individual clubs. Why not sit down with us to discuss your brand objectives and allow us to tailor make the perfect package which will not only cover these but offer a real Return on Investment and engagement from the audience. We call it win-win-win partnerships, where you, the club and the fans win from a clever partnerships that deliver right across the board.

Who's used it in the past?

Current partners include First Utility, Kingstone Press, Alcatel One Touch, Brut, Specsavers, Foxy Bingo, Gillette, Irn-Bru, Isuzu

Features / Benefits

A fast and furious, high impact sport played by local heroes. A family friendly sport, where all are welcome TV reach of 25 million viewers Played 11 months of the year, for maximum coverage New league structure, means more exciting 'crunch' games Building a bright future through a fantastic community and schools programme 27% growth in participation numbers 365 days a year through a 2.5million social media platform Admissions topping 2 million fans annually.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k25 Million TV audience - February to October
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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