Penguin Books is an iconic, globally recognisable and respected brand. Defined by our diversity and ambition, we continue to set the pace across the board. We were asked by 20th Century Fox to help them to raise awareness of their upcoming release Lincoln.
The objective of the campaign was to drive cinema and press sales as well as build excitement surrounding the launch of the Lincoln fim.
We worked with the Telegraph and 20th Century Fox to offer readers the chance to pick up a free copy of Team of Rivals, the book that the award winning film Lincoln is based on. We branded the books and the cover was redesigned to tie in with the film artwork. The free book was available to collect from Waitrose, Eason, Booths and a selection of independent retailers including a mail away option for those who could not get to stores.
The promotion received great in paper and online presence both through Telegraph.co.uk and their e-newsletters, with a prepromote running in the week prior also.
We know from the response that this promotion proved incredibly popular with Telegraph readers and is a successful mechanic for all parties. We can call on our celebrated authors and brands to assist in creating the perfect gift, promotion, campaign, limited edition or whatever your brief demands.