CASE STUDY: Powderham Castle - Raising Brand Awareness

Provided by Reach Plc
We partnered with Powderham Castle to inspire our readers and drive brand awareness.

What was the Challenge / Background of the Campaign?

Reach Solutions and its regional newsbrands recently partnered with Powderham Castle, Exeter to run an integrated campaign across multiple platforms in the South West & surrounding regions

What was the Campaign Objective?

Powderham Castle's primary objective was to generate more business, to help promote and market their large and well hidden product range, whilst changing the public views of the castle to think 'we're more than just a castle'.

What was the Solution?

We used our suite of commercial products, driven by our unrivalled reach, to meet the client's needs and objectives. The campaign proposal included the following key elements: digital display advertising, video advertising and sponsored editorial content.

What were the Results?

The campaign, which ran across digital, video and social, was deemed extremely successful, with the content achieving 5,428 clicks and reaching 83,593 individual consumers. Overall this exceeded the client's key objective of generating more business and brand awareness.

What were the Key Learnings of this Campaign?

"I'm not a marketing whiz like my account director so just having that person there to ask and say well what about this, how about this, why don't we do that is just so helpful. It's been great having someone there to guide me" Sarah Short, Powderham Castle.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAdults 18+ in the South West
25 - 34
35 - 44
45 - 54
55 - 64
65+
Female
Male
AB
ABC1
C2
DE
LOCAL MEDIA / REGIONAL
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
West10 Mar 22BUILD AWARENESSBRAND STRATEGY
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