National Express was looking to develop its own branded rewards platform to build profitable customer relationships.
National Express was looking to develop its own branded rewards platform with the aim of building more enduring and profitable customer relationships.
The campaign objectives were to incentivised repeat purchases by rewarding customers for their loyalty, to generate incremental revenue (specifically increasing revenue for each transaction), and to increase engagement and fully optimise all touchpoints.
Webloyalty launched NX Rewards, a private label solution to help customers save money on their shopping through on-going incentives and shopping benefits, including a market-leading 12.5% cash back rate on coach bookings and access to cashback savings from 1000+ merchants.
Webloyalty's private label, NX Rewards, increased customer engagement by incentivising members to make repeat bus and coach bookings and offering them the ability to save hundreds of pounds a year on multiple brands by signing up to the NX Rewards platform.
10% of members made another National Express booking within 3 months of becoming a member and due to the increase in membership joins, referral commissions for this partner increased by 50%.