Funky Pigeon, part of WH Smiths group, were looking to increase the life time value and brand loyalty of its customers.
Funky Pigeon was looking to develop a bespoke customer engagement solution that improves the customer experience and reward customers for their loyalty.
The campaign objectives were to to influence customers - who typically make one purchase per year - to return to make further online purchases of their personalised greeting cards and gifts, and encourage loyal customers to use their Funky Pigeon account/wallet.
Webloyalty launched My Funky Rewards, a bespoke solution that offered new members the opportunity to claim a welcome reward (£6.87) that is instantly credited to a Funkypigeon.com wallet, encouraging members to make a second purchase. All metrics for the second purchase were tracked via the API integration, offering unprecedented shopper intelligence on repeat purchases, average order value, frequency of purchase and lifetime value.
A third of My Funky Rewards members went on to make a second purchase within the first 6 weeks of membership.
Of the members who redeemed their reward and went onto purchase more credit, an impressive 66% went onto make a third purchase, thus providing the perfect mechanism to maximise sales, increase life time value and brand loyalty from Funky Pigeon's customer base.